Fundraising. It’s a term that stirs up concern across the non-profit sector, no matter the size, scope, or cause of the organization. From local community initiatives to global movements, every non-profit grapples with the pressure to secure resources and sustain their mission. However, the type of support that a non-profit will require to meet its fundraising goals will very much depend on what kind of non-profit it is, such as where it lies in terms of access to networks and capabilities. Crucially, what also matters is how comfortable the organization is in doing the entire exercise of showcasing their impact and engaging with funders, i.e., marketing themselves. It can be easy to assume that fundraising support for non-profits merely involves advising on packaging impact a certain way, and directing organizations to key networking events. This perspective might be true only for the non-profits already equipped with an ease of marketing themselves. For many non-profits, particu...